我們的推廣不是商業行為，因為它不是商品或利益交換，它的目的不是為了利潤或賺錢，而是為了天主的光榮和人類的永恆救恩。（AE, 383） Promotion is not business because there is no barter of goods and money; its aim is not gain but God’s glory and the eternal salvation of human beings (AE, 383).

使徒研究人類和國家的重要精神及道德需求，然後他寫下來，透過印刷的宣講台來推廣，就像講道者在教會的講道台上一樣。使徒把他從天主白白得來的東西，也白白地分施。（AE, 383） The apostle studies the important spiritual and moral needs of peoples and nations; then he writes and promotes from the pulpit of the press, just like the preacher from the church pulpit. The apostle gives freely what he has freely received from God (AE, 383).

耶穌基督從天上而來，是天父的使徒，為迷失的孩子們指明了成全之路。在完成了他的神聖使命之後，祂回到天父身旁。祂委托給教會的使徒繼續祂的任務和工作後，在教會中，祂的神聖使命在良好的刋物中得以延續。（AE, 382-383） Jesus Christ, the Father’s apostle, came down from heaven to show the way of wholeness to his lost children. At the completion of his divine mission, having entrusted to the Church the task of continuing his work, he returned to the Father. In the Church… his divine mission is perpetuated in the promotion […]